Everyone has that friend who insists on their coffee being roasted seconds before they get it in their hands. But is it overkill, or is it important that it's closest to roast date as possible?
In this article, weβre breaking down myths versus facts so you know how long after a roast date coffee is good, when your coffee is at itβs peak flavor, and when (or even if) your coffee will expire.
Do whole beans last longer than ground coffee?

If youβre looking for fresh flavorful coffee, whole beans are the clear winner when it comes to freshness. Once coffee is ground, thousands of tiny surfaces are exposed to oxygen, moisture, and light which speed up staling.
To keep flavor at its best, buy whole bean coffee and grind only what you need right before brewing. Itβs a small step that makes a huge difference in taste.
For a deeper dive on why we recommend whole beans, check out our post on whole bean vs. ground coffee.
How fresh should coffee beans be to brew?
Coffee starts aging the moment itβs done being roasted, so understanding that timeline is key to brewing a cup for peak flavor. And believe it or not (despite what many coffee snobs purvey), the coffee needs time to reach itβs peak flavor.
Right after roasting, coffee beans release carbon dioxide through a natural process called βdegassingβ. You know that cool little valve on the back of your coffee bag? Thatβs a one-way degassing valve. If you brew your coffee too soon from roast date, that trapped gas can bubble up and block water from fully extracting flavor from the grounds, leaving your cup tasting flat or sour. So why has this myth been perpetuated that you need the freshest beans possible? Likely because big coffee wants to see you order over and over - fearful your beans have lost their luster.
But let us spill the beans on the truth -Β freshly roasted beans need time to rest and de-gas before brewing to give the COβ time to escape and allow the flavor compounds to open up β kind of like letting wine breathe before you drink it.
So, when is coffee actually its best? The timing depends on roast style:
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Light roasts: Peak around 7β14 days after roasting
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Medium roasts: Best between 10β21 days
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Dark roasts: Can hit peak flavor a little sooner, around 5β10 days
Overall, our rule of thumb is that beans are usually at their best between two and six weeks after roasting, depending on how theyβre stored. After that, flavor gradually fades and by about sixΒ months even well-stored coffee will taste noticeably flat. But that by no means means that it has expired. Our official expiration date is one year from roast. And based on our taste testing, our 1 year old coffee still surpasses the flavor of many on the market.Β
Quick tip: If youβre optimizing for maximum flavor above all, always buy beans instead of grounds. What grinding your coffee does to your flavor due to oxidation and staleness far outweighs the passage of time while itβs in whole bean form. You may also buy coffee beansΒ in smaller order quantities rather than bulk.
How do you know when your coffee was roasted?

Check the bag. Most quality roasters print a βroasted onβ date somewhere on the bag usually near the seal or on the bottom (ours is on the back). Thatβs the one that tells you how fresh your beans really are.
If you only see a βbest byβ or βuse byβ date, the coffeeβs still safe to drink, but was roasted farther in advance and packaged to last longer. Large brands often use vacuum sealing or nitrogen flushing to extend shelf life, but that also means the beans arenβt as freshly roasted.
Buying local? Just ask. Most small roasters are happy to share their roast schedule or even roast to order. (We ship the freshest beans possible to our online customers first)
Use your senses. No date? Let smell and appearance guide you. Fresh coffee smells rich and complex, with a light sheen of natural oils. Older beans lose aroma and look dull or dusty.
When do coffee beans go bad?

Coffee doesnβt spoil like milk or bread that can make you sick, but it does go stale eventually, causing flavor degradation. The oils that give coffee its rich aroma and depth slowly oxidize, leaving your brew flat or even a little bitter.
Signs your coffee beans are past their prime:
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The smell is faint or off (no bold aroma when you open the bag)
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The flavor tastes dull, papery, or overly bitter
If that sounds familiar, your coffeeβs probably been sitting a little too long. Of course, itβs still safe to drink, just not nearly as enjoyable.Β
Does coffee expire if itβs sealed?

If your coffee is sealed in an airtight, opaque bag (especially one with a one-way valve) youβre in good shape. Whole beans can stay fresh for up to twelveΒ months when stored properly in a cool, dark place.
Ground coffee doesnβt last nearly as long. Even when sealed, itβs best enjoyed within three to five months of roasting because oxidation happens faster once the beans are broken down. And once you open a bag of pre-ground coffee, you really only have about 7-10 days before it tastes foul.Β
So, does coffee expire? Technically, yes β but only in flavor, not in safety. Stale or βexpiredβ coffee is unlikely toΒ make you sick, but it wonβt deliver that rich, fresh aroma you wake up for.
When is brewed coffee too old to drink?

Once coffee is brewed, the clock starts ticking. Both the flavor and aroma drop fast.
For the best taste, drink it within 30 minutes of brewing β thatβs when itβs freshest, most aromatic, and balanced. After that, oxidation kicks in and starts dulling the flavor, especially if itβs left sitting on a hot plate or in a glass pot. Weβd typically make a new pot if itβs been sitting for more than 2 hours.
If you canβt finish your cup, store it in the fridge in a sealed glass container (not plastic, which absorbs odors). Refrigerated brewed coffee stays safe to drink for about 3β4 days, though it will taste noticeably flatter after the first day.
What is the best way to reheat old coffee?
Want to give leftover coffee new life?
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Pour it over ice for a quick cold brewβstyle drink.
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Reheat gently on the stove - DO NOT MICROWAVE.Β (as you reheat on the stove, do not let it get boiling hot β that amplifies bitterness).
Just donβt leave brewed coffee sitting out for hours. Once it cools to room temperature, oxidation and bacteria start changing the flavor. And if youβve added milk or cream, it can spoil within two hours or less.Β
Brewing for a large group? Check out our tips for keeping large batches of coffee fresh.Β
How to store coffee beans for maximum freshness

Storage can make or break your coffeeβs lifespan. Research shows that oxidative reactions are the main cause of staling. How you store your beans is just as important as how fresh they are when you buy them.
A few simple habits can keep your beans tasting fresh longer:
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Keep it in the bag that it came in
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Keep it in whole bean form
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Use an airtight container. Oxygen is the enemy of freshness. Go for sealed glass or stainless steel (steel is better translucent glass can cause the beans to oxidate faster). Steel wonβt absorb odors or let in air the way plastic can. Check out our Airscape containers for a sleek option.
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Keep it cool and dark. Avoid sunlight and warm spots (like near the stove). A pantry cabinet is perfect.
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Skip the fridge and freezer for daily-use beans. Condensation adds moisture that ruins flavor. Freezing only works for long-term storage of sealed whole bean coffee bags.
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Grind fresh. Grinding right before brewing preserves aroma and flavor. (always use a burr grinder)
If youβre storing beans you wonβt touch for a few weeks or more (like at a vacation home) freezing can work well. Divide beans into small, airtight portions (enough for a week or so of brewing) and store them sealed to prevent moisture. When youβre ready to use one, let it come fully to room temperature before opening the container. That prevents condensation from forming on the beans.
Enjoy your coffee at its peakΒ

Coffeeβs just better when itβs fresh. Every new bag brings back that rich aroma and bold flavor that make your morning cup so satisfying.
Buy what youβll actually drink, store it right, and enjoy it while itβs still at its best because nothing beats the taste (or the vibe) of a fresh cup.
Ready to experience what truly fresh coffee should taste like? Try our Brain Sustain light roast β roasted for balance, focus, and natural energy.